Lauren Farquharson Rosarol led a webinar on demystifying customer success, explaining its role in driving business outcomes for dental practices. She highlighted how customer success goes beyond software usage, focusing on retention, revenue growth, and brand advocacy.

She outlined the evolution of customer success from a reactive approach to a proactive strategy, aligning it with patient care in dentistry. The webinar covered key business metrics, such as increasing chair time utilisation and minimising cancellations, and emphasised that success relies on reliable, repeatable actions.